How The U.K. Fits In American Eagle Outfitters' European Expansion Plans

Expansion into the U.K. builds on the company's international expansion plans in two ways. Firstly, the market holds enough potential (huge size and positive growth forecast) for American Eagle to grow strongly and generate desired returns over the next several years. Secondly, it is the entry ticket for the retailer into Western Europe, which is relatively barren at the moment. American Eagle believes that its success in the U.K. can set the precedent for its seamless expansion in other countri...